Carlsberg Group follows a recipe for success with Microsoft Azure, SAP, and a cloud-first strategy

Carlsberg Group knows beer, and it has 171 years of history to show for it. The Copenhagen, Denmark–based company has a strong culture of innovation, and that pioneering spirit extends to IT as well. The company recognizes the need to fully embrace the cloud, and it has done so by migrating its datacenters, applications, and full SAP estate to Microsoft Azure. With Azure, Carlsberg gets the scalability, agility, and flexibility it needs to pursue its ambitious digital strategy.