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Digital marketing can be a daunting prospect for many small business owners — especially considering that your larger competitors may have entire digital marketing departments on the case. Even some email marketing services can be overwhelming, with dozens of templates making it confusing to know where to start or what to write.

Microsoft Connections simplifies this process, making reaching out to customers as easy as sending an email. Just choose from three pre-designed templates for newsletters, announcements or customer referrals. You can easily build a subscriber list and track results to improve your messaging.

This eBook shares three key ways in which Connections can help you improve customer engagement while growing your business.

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