We were recently discussing the incredible advantages we have at Vestigo with our access to Cogo Labs internet database and we wanted to give you a perspective on what that means.

Cogo Lab’s database processes 3.8 PetaBytes of data. To give you a comparison — that’s at least 3x times bigger than Spotify's entire music catalog.

There is a growing and impressive amount of material at Cogo Labs that allows us to dig into trends and see what is really happening on the web. This data advantage gives us a unique edge for our discovery and investing process.   

Check out the infographic below - it’s impressive.

Dave & Mark

What is a Petabyte? It’s 1 000 000 000 000 000 bytes.

We can easily revert back to this:

• 1 Petabyte = 5 years of NASA’s Earth Observing System (EOS) data (at 46 mbps)

• 2 Petabytes =  All US academic research libraries

• 20 Petabytes =  Production of hard-disk drives in 1995

• 200 Petabytes = All printed material in the world

Or use any of  these alternatives:

• One petabyte is enough to store the DNA of the entire population of the US – and then clone them, twice.

• If you counted one byte per second, it would take 35.7 million years to get to a pedabyte.

• It would take 223,000 DVDs (4.7Gb each) to hold 1Pb.

• Even back in 2008, Google was processing 20 petabytes of data a day or 7,300 per year.

• Today, Google offers its users over 20 petabytes (21.5 billion megabytes) of imagery — from satellite images to aerial photos to 360-degree Street View images,"

• The human brain reportedly has the ability to store about 2.5 petabytes of memories.

• The Large Hadron Collider generates around 15 petabytes of data every year.

• AT&T transfers approximately 20 petabytes of data through its network every day.