Making Content Accessible

In our work with top brands and their marketing ecosystems we consistently see an important challenge faced by all marketers – a lack of access to the content they need to drive engagement with prospects and customers and improve SEO.

Content marketing success is dependent upon a mix of quality original content and relevant curated content that is specifically targeted to your audience. Yet marketers lack the ability to find, create, and deploy all the content that they need to succeed. According to the 2015 Forbes Insights Survey of Marketing Executives, 95% of Marketing Executives agree that the quality and organization of their content is essential to achieving their growth goals.

To further tell this story of the struggle content marketers are facing we have done our own research and data curation to prove our point.

ClickZ

We discovered that ClickZ helps us to answer the question of the value and right mix between original and curated content and confirms our findings with the following graphs that reveal compelling insights.

• 55% of b2b marketers are challenged with producing enough content.
• 47% of b2b marketers are challenged by producing engaging content.

Kreative Web Tech

Will the time and effort of content marketing pay off? This survey from Kreative Web Tech tells us the answer is a resounding YES! Their survey shows that 75% of marketers see increased sales as a benefit of content marketing.  

http://www.kreativewebtech.com

TrapIt

Through this infographic from Trapit we see the idea that marketers are challenged with the time vs. quality vs. quantity dilemma.

• 57% of the marketers are challenged by finding the right content to curate
• 53% are concerned by content saturation
• 54% believe that automation is important.  

Here is the story that these numbers tell:

1. Curating content is extremely important, but it has to be the right content
2. Time constraints require some form of automation in order to have consistent curated content.

ContentMX Cloud

The ContentMX Cloud extends the value of your marketing automation system by solving the content challenges you face.  We increase accessibility to content, and simplify content marketing, by combining our SaaS application with top editorial talent allowing us to deliver engaging original and curated content that can be deployed at the touch of a button.  Content that needs to stay within corporate guidelines yet be accessible to your business units and partners is easily distributed through email and newsletters, posted to blogs and social media, and shared to increase reach and engagement all from within the ContentMX Cloud .  ContentMX improves the content marketing process to provide an affordable solution, that saves time and gets results.

At ContentMX we promote a balance of one original article every week, and a daily piece of curated content.  If we can help you improve your process and increase your content marketing results check us out at www.contentmx.com or contact sales@contentmx.com