eNewsletters, the answer to Panda 4.0?

I have been spending quite a bit of time researching the changes of Panda 4.0. We actually worked through some tests with partner companies and here are three things we have learned

Panda likes traffic - Return visits to you website helps Google understand that the content that you produce has enough value that people will return

Panda likes engagement - Content that is shared, or has a reaction is seen as higher value

Panda likes photos - Photos that are updated frequently often times creates engagement, and again google likes engagement.

So, how do email newsletters play to Panda's strengths? First off a well structured newsletter, with short synopsis's to full stories on websites create the return visits. Newsletters with social sharing links have a higher level of content engagement. And lastly newsletter with photos, will create the highest level of engagement and sharing.

If you currently have a newsletter the key is to insure that you have a newsletter that is clean, provides easy mechanisms for sharing an article (No one shares an entire newsletter), is mobile friendly (60% of your population is reading your email on your mobile device, if you are not mobile friendly then you are lost).

If you want to learn more about how Panda influences your site, join on one of our Webinars called "The Power of the Panda" or if you are a Credit Union this one is for you.

Sample of how a newsletter and it's content could be structured is below. It is clean design, there is a link to the article, and a clear and easy button for sharing.